Cherry Wink is a speculative beauty line built around a playful mascot and a series of bold geometric patterns. The project explores how colour and pattern can distinguish day and night routines within the same brand universe, using fresh blue and green tones for daytime products and deeper purples for evening care. Across creams, toners and packaging accessories, the visual system focuses on a cohesive character‑led identity that feels retro, fun and ready for the beauty shelf.
